Wednesday, April 23, 2008

Create a motto, win a prize

Roy Peter Clark, writing guru at the Poynter Institute, is conducting a contest: Come up with a six-word motto for journalism.

But time is short. Here are the rules:
  1. The motto must be about journalism, but does not have to contain the word journalism.
  2. The motto must be exactly six words long, not five, not seven.
  3. Multiple entries from the same writer are OK.
  4. The deadline for entries is: Friday, April 25, at noon EST.
  5. Poynter is free to publish, or not, any entry.
Here's what he came up with in getting the juices flowing:
  • Last one out, turn off lights.
  • If it doesn't fit, edit it.
  • Need more Knight, but less Ridder.
  • All the news no longer fits.
  • See no evil, write no story.
  • Feed the watchdog, euthanize the lapdog.
Think you can do better? E-mail it to Clark by Friday. The winner will receive a free copy of Clark's book, "Writing Tools: 50 Essential Strategies for Every Writer." I attended a keynote of his at a national convention, and his 50 tools are simple and powerful. Give it a shot.

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