A great publication isn't an "advanced" design, it's attention to details.
The funny thing is, many publication staffs think that just because they a "great" design means that they are a part of a "great" publication. In reality, though, that couldn't be further from the truth.
Fact of the matter is, just because you, the person who was in charge of the redesign, are able to recreate all of the design elements doesn't mean that the rest of your staff will be able to. You need to make it simple enough so even your least capable page designer will be able to make any element without problem.
One way of doing this is by creating a Library in InDesign. By using libraries, page designers are able to just drag any element you add to the library on to the page, all they need to do is fill in the content. You can also use paragraph and character styles, though I've found them to be less user friendly.
Style sheets and deadline checklists are also an extremely good thing to make for everyone on staff. This way on deadline night, instead of whomever is proofing pages trying to remember all of your publication's style rules, they can just go down the checklist or style sheet and find any errors on the page.
Monday, September 10, 2007
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